Audience - The group of people of which the magazine is associated with and written to target. `
Connotation - images/words/colours that imply hidden meaning or may be suggesting something
Coverlines - Brief information given on the front page of the magazine about the major articles featured.
Distraction - Used to break down the resistance of the customer. Often used to distract and relate products to other factors such as sex to sell. Used in advertisement
Frequency (advertising) - is the number of times the target market is reached.
Genre - The catogories or type of a piece of media
Left Third - the left half of a magazine cover, where most of the cover lines can be found, so that these are seen when the magazine is displayed on a shelf.
Market Penetration -This term refers to the percentage of potential readers who actually buy the publication.
Masthead - The title of the magazine/newspaper. Usually placed at the top of the page, sometimes to the left
Puff - words or phrases used to associate with the magazine and boost status and create identity
Plug - Information about the contents of the magazine/newspaper that is shown on the front coverRepresentation - How something is presented in the media.
Serif Font - Font that has curls included, sometimes used in italics. Using these fonts gives a sense of class and fancy style to the magazine which may make it more consumable. This can also be used to give a sense of feminine theme.
San Serif Font - Font that is very straight, blocked and bold. Used to give a more formal style.
Tag Line - A short phrase or slogan tagged to the masthead giving more information about the magazine/newspaper.
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