Task 2: Analyses On Target Audience Essay
From looking
at the cover of my chosen magazine I can tell that the target audience are
upper working class or middle class women, maybe in an age range to 15 – 35.
They will have an interest in celebrity news and fashion; they may even have
confidence issues and are seeking advice.
The magazine’s
cover has succeeded in presenting the target audience with a product they will
be interested in buying. The main colour scheme of the front page sticks to
basic white and beige. The white attracts the target social group as it
represents innocence and femininity, the beige however contrasts and stands for
expenses and luxury as it resembles gold. The two colours contrast but however complement
each other as they add class and elegance to the style of the magazine. Black
and white is also used in the text on the cover, along with fluent san serif
font. This combination also adds style, it’s extremely formal and classy as it’s
simple and a trade mark font, this appeals to the upper class.
The cover
lines on the magazine also show that the target audience may be women who are interested
in fashion, and maybe seeking advice in relationships or dieting. For example,
this issue has specifically been labelled ‘The Body Issue’ which appeals to
those who are seeking weight loss guidance; this also links to the image on the
cover of Megan Fox. Megan is a complete style icon and infamous for her figure
and beauty, the fact that she has been placed on ‘The Body Issue’ implies to
the reader that if they follow whatever advice the magazine offers, they may
achieve a look resembling Megan’s and buy the magazine. Most of the cover lines
however follow the theme of fashion as the biggest font on the page besides the
masthead is ‘175+’ to advertise new stock of fashionable clothing. This appeals
to the readers as in purchasing the magazine they will be buying into the
newest trends and fashions. Also, the cover lines have shown clear links to the
target audience of upper working class/middle class as saving money has been
promoted in ‘Fix your hair for under $10,’ this also relates to the younger of
the target audience, such as students who are not in full time employment yet. Furthermore,
relationships and personal living as also been briefly addressed in a coverline
‘Don’t Break Up! The Science Behind Staying Together.’ This is extremely
appealing for the members of the target audience who may be seeking
relationship advice. The use of the worlds ‘Science Behind’ also makes the
reader believe the contents will be on factual evidence and therefore will be
reliable.
The magazine
cover as a whole contains many aspects that make it a recognisable female,
celebrity gossip and fashion magazine. The masthead is the biggest font on the
page and its intriguing, and an image of an extremely well known, beautiful and
respected celebrity has been used. The fonts and colours have been thought about
in detail and the magazine title ‘Elle’ represents femininity in itself as in French
it simply means ‘she.’ The name is also extremely popular in America, and that Is
most probably where a high percentage of the target audience are from.
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